Blue 4 — "Where companies meet" (part of the Softy Business Tools ecosystem)

A B2B networking platform needed a distinctive identity capable of maintaining a visual connection with the parent brand (Softy Business Tools).
The brand had to convey solidity and reliability for a corporate audience, while simultaneously appearing dynamic and oriented towards connection and collaboration.

→ Logo Design: Abstract, organic icon composed of fluid shapes — a dark enveloping element, a coral-orange "wing" form, and a golden accent dot — evoking connection and convergence. Clean logotype in bold condensed sans-serif.

→ Colour System: Primary palette of coral orange, gold yellow, and dark anthracite, derived from the Softy colour system but with a distinctive identity and emphasis.

→ Visual Language: Dark-first aesthetic with curvilinear fluid background shapes suggesting movement and meeting points. Premium, tech-oriented look.

→ Brand Architecture: Designed to function independently while maintaining a clear visual kinship with the parent brand Softy.

→ Complete Brand Book: 26-page guidelines covering logo construction, colour specifications, typography, and usage rules.

RESULTS

• Clear differentiation within a multi-brand ecosystem
• Professional identity that builds trust with the B2B audience
• Consistent visual system from digital platform to marketing materials