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Logo Selli
Viale Belfiore 55, Florence

Software house Florence: custom software and AI for SMEs

Selli is a software house in Florence, Italy, based in Viale Belfiore 55. Since 2021 we have built custom management software, CRMs, apps, integrations and artificial intelligence solutions for Italian and European SMEs. We work in two-week sprints with a demo at every delivery, we are ISO/IEC 27001 certified and the client owns the source code. You get a quote after a free analysis.

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Who we are

For anyone looking for a software house Florence has plenty of options: this page explains how we work. We are a team of seven people in Viale Belfiore, a short walk from Santa Maria Novella station. We write software for companies with their own way of working that do not want to bend it to standard software: building services firms, workshops, jewellers, manufacturers, schools, distributors.

The first weeks of a project are spent understanding how the company really works: who fills in which document, where information gets lost, which exceptions the warehouse handles. That works best at the same table, in the workshop or on site. After that the project runs remotely with a demo every two weeks, which is how we work with clients in Germany too.

What we build

  • Custom management software

    Jobs, stock, field work, invoicing: custom management software built on your processes.

  • CRM for sales teams

    Customers, agents, offers and pro-forma invoices: see custom CRM.

  • Apps for technicians and customers

    Reports, signatures, photos and customer portals: our mobile and web apps.

  • Artificial intelligence

    Agents, assistants, voice phone systems and document reading: AI for companies.

  • Integrations and APIs

    Connections between ERP, e-commerce, CRM and e-invoicing: integrations.

  • E-commerce

    Online shops connected to stock: e-commerce development in Florence.

Projects in Florence and Tuscany

  • Dabe Service, building services: management software, technician app and customer portal; paper reports gone, transcription errors down 95%. Read the Dabe Connect case.
  • Velmotor 2000, Honda dealer and workshop in Florence: online bookings with automatic quotes; booking time halved, phone calls down 55%. Read the Velmotor case.
  • Grimaldo Firenze, fine jewellery: automatic certificates of authenticity and a reseller portal; 60% less time on reseller orders. Read the Grimaldo case.

In Tuscany we are also building an AI phone system for a training academy, currently in acceptance testing.

How we work

  1. Free analysis 1-2 meetings

    We look at processes and documents together and tell you whether custom software makes sense or an existing tool is enough.

  2. Plan and quote 1-2 weeks

    Priorities, timeline and a written quote.

  3. Two-week sprints 2-week sprints

    A demo on a test environment every two weeks. Details on our method page.

  4. Release and support Ongoing

    Go-live, training and ongoing development. The source code is yours.

Security and code ownership

Sellinnate S.r.l. is ISO/IEC 27001:2022 certified by Kiwa Cermet: written procedures for access, backups, incidents and suppliers, audited every year. The code we write for you belongs to you, together with documentation and access.

Talk to us on WhatsApp

Tell us what you need: a person from the team will answer.

Frequently asked questions

Where is Selli located?

Viale Belfiore 55, 50144 Florence, Italy, near Santa Maria Novella station.

Do you only work with companies in Florence?

No. Many clients are in Tuscany, but we work across Italy and with companies in Germany. After the first phase, projects run well remotely.

How much does custom software cost?

It depends on the features needed to start and on the integrations. That is why the quote comes after a free analysis.

Do I own the code?

Yes. The code developed for you belongs to your company, together with documentation and access.